Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who the 14th president was (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.

Search engine optimization (SEO) is the process of helping your customers connect with your business online.
Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.

How Does SEO Work?

It all starts with the search engines (like Google). Every search engine sends out crawlers to gather all the content and information they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings.

And that’s where SEO comes in. Optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. It’s the foundation that drives organic traffic to your website and strengthens every aspect of your digital marketing strategy.

But major search engines are constantly evolving their algorithms and strategies to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.

Growing Your Business with SEO

3.5 billion searches are made everyday on Google alone, and with so many competing for top spots in the search results, gaining visibility is key. But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.

keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.

10 Steps to SEO Success

SEO is a process. It takes time and plenty of research to find what connects with your audience in order to achieve success in the organic search results. That's why our SEO process starts with you. You know your business best and your goals will act as the driving force behind your SEO strategy. So before we start any work, our team takes the time to get to know you and your business. By learning more about your audience, business model and competition, our team can work more effectively to develop a customized search engine optimization strategy tailored to your exact needs.

1. Your Goals

Our experienced marketing consultants work with you to define your digital marketing goals, developing an initial platform to start strategizing your SEO plan.

2. Site Audit

By combing through your website, we gain a better understanding of the strengths and weaknesses of your current position. Using an extensive range of SEO tools, we identify and prioritize the elements of your website that will provide the most benefit.

3. Competitive Analysis

Auditing your competitors’ actions is a proven way to distinguish your unique value proposition. This also helps our SEO team highlight your business’ strengths while staying in tune with the competitive landscape of your industry.

4. Keyword Research

This critical phase involves an in-depth analysis of popular search terms, combined with useful insights into how your customers are searching. Our team analyzes search volume, competition and opportunity through a host of keyword tools to identify the terms that are most valuable for your business' growth.

5. Mapping Optimization

Our SEO strategists lay out how your optimization plan will be implemented, assigning proper key phrases to the appropriate pages on your site. This crucial step ensures your customers find you when searching for terms relevant to your business, products or services.

6. Implementation

Utilizing our research and optimization map, our SEOs apply on-page optimization to your website. We keep track of all changes that we make, helping our team gauge the effectiveness of our plan.

7. Monitor Traffic & Rankings

We monitor how your site is performing by analyzing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing, but can also open our eyes to new opportunities or identify failures. It’s not a crystal ball, but it’s pretty close!

8. Refine SEO Plan

Using site performance data, we modify our SEO plan and continue to improve your search engine optimization. Studying your analytics data allows us to make necessary adjustments to your optimization and continue to convert visitors into customers.

9. Content Creation

With our content marketing services, our team develops unique content targeted to engage your customers and perform in the search engines.

10. Reporting & Refinement

We continue to monitor and report your site’s performance routinely. This includes checking your analytics data along with your site’s overall health, allowing our team to stay on top of your site’s positioning in the marketplace.